Garcia, who is also the son of music producer Marco Garibaldi, says he wants to sell affordable organic pizza from the driveway of his Los Angeles home instead of opening a traditional restaurant.
A Different Approach to Starting a Business
According to Garcia, opening a brick-and-mortar restaurant is too expensive because of rent, advertising, and other operating costs. Instead, he hopes to keep expenses low by preparing and selling pizzas directly from his property, where he says there is plenty of foot traffic.
In the description on his GoFundMe page, Garcia explained that he had found a large industrial pizza oven that originally cost $14,000. After negotiating with the seller, he said he was able to lower the price to $8,500.
He also shared that he has already saved $3,000 of his own money toward the purchase. The crowdfunding campaign is intended to cover the remaining $5,500 needed to buy the oven. Garcia added that he has already arranged suppliers for the pizza dough and sauces.
He wrote that his goal is to provide affordable organic pizza to people in his community while building his own small business.
Offering Free Pizza to Supporters
To encourage donations, Garcia is offering free pizza to people who contribute to the campaign. The campaign quickly attracted attention online, with supporters praising the idea while others questioned why someone from a famous family was asking the public for financial help.
Within hours of announcing the fundraiser on Instagram, Garcia began responding to criticism.
Responding to Online Criticism
Many social media users suggested Garcia should simply ask his mother, Priscilla Presley, for financial support instead of turning to crowdfunding.
Garcia rejected those comments in a follow-up Instagram post.
He wrote that people wrongly assume he has unlimited financial resources because of his family connections.
Garcia explained that he also has bills, follows a budget, and regularly donates to charitable causes. He said he helps homeless people but chooses not to record those acts for social media.
He also spoke about living with attention deficit disorder (ADD), saying he often comes up with new ideas but cannot afford to invest heavily in every project.
According to Garcia, the fundraiser is not aimed at people who cannot afford to contribute. Instead, he described it as a way for supporters who believe in the project to help him get started while receiving free pizza in return.
He emphasized that he is investing his own money and only needs help covering the remaining cost of the oven.
Early Progress
Despite the criticism, the campaign quickly gained support.
Garcia later posted another Instagram video celebrating the campaign's progress, saying it had reached about 39% of its fundraising goal. At one point, the GoFundMe had raised approximately $3,300 toward the $5,500 target.
He thanked supporters and said he looked forward to serving them pizza once NavaPizza opens.
Garcia also pointed out that many businesses receive financial backing from investors, arguing there is nothing unusual about asking people to support a business idea they believe in.
A Musician Before Becoming a Pizza Entrepreneur
Although the pizza business has recently attracted attention, Garcia is primarily known as a musician.
He is the lead singer and guitarist for the Los Angeles-based synth-rock band Them Guns, formed in 2012. The band has performed at well-known venues including the Viper Room and the Troubadour and has released several songs over the years, including "Acid Plane," which came out in 2024.
His musical influences include Nine Inch Nails, Nirvana, and The Chemical Brothers.
Growing Up in the Presley Family
Navarone Garibaldi Garcia was born on March 1, 1987, and is the only child of Priscilla Presley and Marco Garibaldi.
He is the maternal half-brother of the late Lisa Marie Presley, Elvis Presley's only child, making him the uncle of actress Riley Keough.
Although he grew up in a famous family, Garcia has said he wanted to build his own career. At age 18, he moved to Santa Cruz before later returning to Los Angeles to pursue music.
Discovering His Family History
In 2017, Garcia revealed that he had learned his father was originally from Brazil and had changed the family surname to Garibaldi while working in Hollywood.
After learning more about his family's background, Garcia legally adopted the surname Garcia and reconnected with relatives in Brazil.
Speaking Openly About Addiction Recovery
Garcia has also been candid about personal challenges.
Following Lisa Marie Presley's death in 2023, he discussed his past struggles with heroin and fentanyl addiction in interviews. He credited the support of his mother and his wife, Elisa Achilli, whom he married in Switzerland in 2022, with helping him achieve long-term recovery.
Looking Ahead
Garcia hopes NavaPizza will become a successful neighborhood business that allows him to combine his love of food with entrepreneurship. By operating from his driveway rather than opening a traditional restaurant, he aims to reduce startup costs while serving affordable organic pizza to local customers.
Whether the crowdfunding campaign ultimately reaches its goal, Garcia says the project represents a chance to build something independently. Despite criticism over his celebrity connections, he maintains that asking supporters to invest in an idea is a practical way to launch a small business, and he remains focused on bringing NavaPizza to life.
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